Set up on the 24th of October, 1994 Charkha a voluntary, non-government organisation was born with the realisation that developmental issues pertaining to rural India were not receiving adequate coverage in mainline media.

Through the use of various tools of communication, Charkha serves as a dynamic link between grassroots activists, rural India, NGOs, and the mainstream media. It is a Charkha priority that constructive and positive aspects of all developmental work are duly covered by both national and regional media. Charkha focuses attention on the underprivileged and marginalised whose cause is often overlooked and whose voice remains unheard.